Introducing Sarah Vassallo Photography

February 27, 2024


Website sitting open on wooden table, with the screen showing a website home page for Sarah Vassallo Photography, Sydney newborn photographer


Welcome to Sarah Vassallo Photography, a luxury photography experience for the modern family, documenting your journey to motherhood and the early years.

After much planning and anticipation, we are excited to reveal our new name and brand. This journey has been all about embracing simplicity and authenticity. In a world that is always seeking more, we stand for stepping back to breathe in the beauty that is already around us, to slow down, to nurture connection, and to celebrate the love of family, and the magical experience of motherhood.

The new brand was born from a soft yet refined colour palette with neutral tones, contrasted with timeless black & white. Our logo focuses on modern simplicity, with a bold custom font, complimented with a beautiful submark of curves and straight lines blending harmoniously. The new brand direction was created by Sarah, and brought to life by Kumika at Alubia Design.

Flat lay of a moodboard for branding design for Sarah Vassallo Photography, Sydney newborn photographer, showing colour palette swatches, portfolio images, and logo design.

Sarah pours her heart and soul into every session, combining beautiful light and genuine interactions to create breathtaking images that truly speak to the soul. Sarah takes a heartfelt approach to her craft, resulting in timeless, soft, and authentic photographs that resonate deep within. With over 14 years of experience, she’s perfected the art of preserving the heart of your family in timeless, authentic photographs.

The photography experience with Sarah is all about your story and the love within your family. We understand the busy life of a mum, and we’re here to make capturing those precious moments that are not only stunning, but as stress-free and seamless as possible. Read more about the experience we offer here.

We welcome you to explore our brand new website to learn more about Sarah and the Sydney maternity & baby photography session experience we offer – beautiful timeless images for the modern family.


Follow the studio on socials at:


Looking for maternity and newborn photos? You might want to know more about our signature sydney baby photography experience that captures all the beautiful milestones of your baby’s first year… Read more here

xx Sarah

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As a lover of art, design, and the timeless craft of photography, I find my true bliss with a camera in hand, capturing moments that transcend the ordinary. 

From a young age, I eagerly borrowed my mother's Kodak cameras. Each click of the shutter ignited a profound curiosity within me, and couldn't wait to see what was revealed on the developed film. 
I've always been fascinated by the power of photography to capture raw emotion and preserve cherished memories, and how those humble photographs will tell our stories for generations to come. 

photo: @aidophotography